The Designers Framework by Anita Vwede

The Designers Framework is a six week masterclass convened by Anita Vwede, a renowned interior designer who has catered to the top 1% in Nigeria and beyond. The program was designed to help designers refine their craft and build structure around their work.

For this project, our focus was on building a strong and consistent digital presence that reflected the value of the program and attracted the right audience.

We handled the creative direction, design and branding, content creation, social media management, filming of pre recorded class videos and supported the overall digital rollout for the launch and promotion of the masterclass.

Every part of the process was designed to feel clear, intentional and aligned with the standard of the brand.

Beyond promotion, we also managed the community throughout the program, ensuring participants stayed engaged, informed, and connected across the six weeks, creating a more interactive and seamless experience.

Our efforts led to over 350 students enrolling in the inaugural class.